KSTFDT

Course Overview

Master organic branding, paid advertising funnels, search engines & e-commerce

Duration

3 Months - 12 Weeks Intensive Hands-on

Format

100% lab execution, live ad campaigns & analytic reviews

Objective

Organic branding, paid funnels, SEO & e-commerce store operations

Eligibility

Matriculation or social media familiarity. No marketing background needed

💻 Key Course Learning Modules

From content creation to paid metrics, automation & store optimization

MONTH 1 Social Media Organic Branding & Content Strategy

Digital Landscape Foundations

AIDA model & marketing funnels
Target personas & audience research
Competitor matrix analysis

Social Media Optimization (SMO)

FB, Instagram, LinkedIn, TikTok business pages
Profile optimization & branding
Bio, highlights & CTA setup

Content Creation Workflows

Monthly content calendar planning
Copywriting for social media
Canva graphics & quick designs

Organic Growth Architecture

Algorithm updates & hashtag strategy
Reels/Shorts hooks & engagement
Community building tactics

MONTH 2 Performance Marketing & Paid Advertising

Meta Business Manager Setup

Advertising accounts configuration
Campaign objectives & audience targeting
Budget allocation strategies

Advanced Pixel Tracking

Meta Pixel installation
Conversion tracking setup
Custom & Lookalike audiences

Google Ads Suite

Search ads & keyword bidding
YouTube video campaigns
Display network advertising

Budget Optimization

CPC, CTR & ROAS analysis
Performance metrics reporting
A/B testing campaigns

MONTH 3 SEO, E-Commerce & Freelancing

SEO Copywriting Fundamentals

Keyword research & tools
On-page optimization techniques
Off-page link building metrics

E-Commerce Operations (Shopify)

Store framework setup
Landing pages & product listings
Conversion checkout optimization

Email Marketing & CRM

Lead capture sequences
Client list segmentation
Mailchimp automation workflows

Freelance Marketing Business

Fiverr & Upwork gigs setup
Agency pitches & proposals
Monthly retainer clients

Student Campaign Showcase

Live digital campaigns run by our Digital Marketing students

Facebook Ads Campaign

Student: Ayesha K. | ROAS: 3.2x | E-commerce Brand

Instagram Growth Strategy

Student: Hamza R. | 5K Followers in 30 Days

Google Search Campaign

Student: Sana M. | CPC Reduced by 40%

Shopify Store Launch

Student: Ali T. | Fashion Brand E-commerce

💡 Why Choose KSTFDT Digital Marketing?

High-Demand Digital Commodity

Explosive market for skilled media buyers locally & internationally

Direct Real-World Practicals

Design, execute & monitor live digital mock-campaigns in lab

Entrepreneurial Readiness

Market your own clothing line, studio or agency without outsourcing